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苹果涨价反噬销量，超五成用户推迟或改变购买计划_我的网站

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一 | 【TechWeb】苹果公司近期对中国大陆市场销售的iPad、Mac及Vision Pro产品价格进行了调整，其中，Mac产品线起售价涨幅显著，从900元至3500元不等；iPad系列起售价涨幅在800元至1800元之间；而Vision Pro的售价也从此前的29999元上调至31999元，涨幅达2000元。

二 | MILAN -- Italian lawmakers voted unanimously Wednesday to back a long-delayed project to build a Holocaust Museum in Rome, underlining the urgency of the undertaking following the killing of Israeli civilians by Hamas fighters in what have been deemed the deadliest attacks on Jews since the Holocaust.The measure includes 10 million euros ($10.5 million) in funding over three years for construction of the exhibits, and 50,000 euros in annual operational funding to establish the museum, a project that was first envisioned nearly 20 years ago. Recalling the execution of an Israeli Holocaust survivor during the Oct. 7 attacks in Israel, lawmaker Paolo Formentini from the right-wing League party told the chamber, "We thought that events of this kind were only a tragic memory. Instead, it is an ancient problem that is reappearing like a nightmare.”The Holocaust Museum project was revived last spring by Premier Giorgia Meloni’s far-right-led government. It languished for years due to bureaucratic hurdles but also what many see as a reluctance to examine the role of Italy’s fascist regime as a perpetrator of the Holocaust.The president of the 16-year-old foundation charged with overseeing the project, Mario Venezia, said Italy’s role in the Holocaust, including the fascist regime’s racial laws excluding Jews from public life, must be central to the new museum. The racial laws of 1938 are viewed as critical to laying the groundwork for the Nazi Holocaust in which 6 million Jews were murdered.Of Italy's 44,500 Jews, 7,680 were killed in the Holocaust, according to the Yad Vashem Museum in Jerusalem. Many were rounded up by the German SS using information provided by Italy’s fascist regime and, according to historians, even ordinary Italians.“Denial has always been part of the history of World War II, taking various insidious forms, from complicit silence to the denial of facts,’’ said Nicola Zingaretti, a Democratic Party lawmaker whose Jewish mother escaped the Oct. 16, 1943 roundup of Roman Jews; his maternal great-grandmother did not and perished in a Nazi death camp. “The Rome museum will therefore be important as an authoritative and vigilant of protector of memory,'' Zingaretti told the chamber before the vote. The city of Rome has identified part of Villa Torlonia, which was the residence of Italy’s fascist dictator Benito Mussolini from 1925-43, as the site for the museum, but details were still being finalized, Venezia said.。尽管当前在售的iPhone 17系列尚未调价，但业界普遍预测，将于今年秋季发布的iPhone 18 Pro系列大概率跟进涨价。消费者反应：超七成用户考虑推迟或放弃购买一项针对消费者购买意愿的调查显示，苹果产品的此次涨价正在对销量产生“反噬”效应。具体来看，38%的受访者表示将延长换机周期，14%的人会选择等待降价促销时再购买。另有12%的用户直接表示将放弃购买苹果产品，9%的受访者则计划转向购买入门款等价格更低的机型。仅有9%的用户表示涨价不会影响其购买决策，将继续支持苹果产品。一位网友的评论反映了普遍心态：虽仍青睐苹果，但将调整换机节奏，从以往的“一年一换”或“三年一换”，调整为两到三年换一次手机，五到六年换一次电脑，以应对持续的成本压力。成本压力持续，内存涨价成长期趋势分析机构Aletheia Capital在报告中指出，上游存储成本上涨是推动此次调价的关键因素。报告预测，2026年第三季度DRAM（动态随机存取存储器）均价预计将再涨30%，第四季度将继续上涨10%至15%。更深层的变化在于，随着AI算力需求爆发，内存在AI硬件系统中的价值占比预计到2027年将从目前的约40%升至超过70%。这种供给侧的结构性失衡已非短期扰动，而是一项长期存在的行业趋势。因此，消费级内存的涨价趋势仍将持续，不排除苹果后续根据成本变化进一步上调产品售价的可能。对于消费者而言，硬件涨价的压力可能会在较长时间内持续存在。

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